AI driven analytics for retail

inmydata uses AI and cloud technology to deliver the information senior staff need to set the right goals for the organisation, and KPI’s to the shop floor so every member of staff can measure their performance against those goals.


Accurately measure how your web-marketing spend performs

inmydata makes it easy to blend data from web marketing platforms such as Google Ads, Facebook, Google Analytics and many more, with your back office sales and accounts packages, so you can build dashboards that accurately correlate the spend on web marketing with resulting sales.

Deliver key performance indicators to the shop floor

inmydata delivers responsive dashboards that are fast and easy to use on desktops, tablets and smartphones. This means every member of your team can access to key performance indicators tailored specifically for them, from the shop floor.


Better demand planning with automated forecasting

inmydata analyses huge volumes of historical data using the latest statistical and machine learning techniques to generate automated forecasts, every time your data is updated. This means you can base your planning on reliable predictions updated frequently, rather than guesswork.

Improve business planning with automated insights

When staff are busy, it’s easy to miss opportunities or problems in the business. inmydata constantly monitors your data, intelligently comparing updates with what has gone before to identify trends and insights. It also learns from each users’ interactions, so the insights it offers are those that matter most to you.


inmydata has transformed our ability to understand how our business is performing. Our management are now able to immediately explore our results to any level of detail, finding what has driven them whether it was expected or not. We’ve found it liberating to be freed from the prescriptive views of the business afforded by traditional dashboards and reports.


Designed, built and delivered by experts in analytics, inmydata intelligently automates analytics, reducing the time and money required to drive success from your data.


We deliver everything you need to set the right goals for your organisation, and then measure your progress in achieving them.

First, we collect, clean and organise your customers data

With years of experience delivering analytics we know your data is in a structure that has that evolved to suit your business applications, rather than reporting and analytics. That’s why we start by helping you automate the collection, cleaning and transformation of that data.

then we apply some secret sauce in the cloud

We leverage the latest developments in cloud computing and machine learning so inmydata is always fast. Our in-house data scientists are experts in the particular challenges of creating accurate forecasts and meaningful insights for your users. They will create models that particularly suit your business, so the platform constantly generates and refines forecasts and insights for better planning, every time the data is updated.

to help inform the best business strategy

We deliver the insights and forecasts along with a platform to explore data at scale on desktop, tablets and smartphones, so senior staff setting the business strategy have a complete understanding of the business and its performance.

and deliver the right operational metrics to drive success

Finally, the platform delivers live dashboards so everyone in the business can measure performance against the goals set by the business strategy.

Experience and Innovation in Analytics

Over the last 18 years DataPA has delivered analytics solutions to more than 30 thousand users, in more than 300 companies across 11 countries. inmydata was born out of this wealth of experience and a real drive to innovate.